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Most problems and complaints brought by customers/clients are resolved by the salespeople responsible for dealing with that party.  However, an employer may occasionally find that is unable to accommodate a customer request, and yet is concerned about losing the customer if their request is turned down.  In these situations, collaborative mediation offers a unique opportunity to generate creative options not previously considered by either the organization or the customer.  Additionally, by investing the time and money involved in the mediation process, the employer can demonstrate their loyalty and commitment to finding solutions to the needs of their customer.  It is not uncommon for information to come out in the mediation that enables the organization to sell additional products and services to the customer.

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